More people working at home seeking shelter have made a significant impact on the home improvement industry.
HARTFORD, Conn., March 1, 2021 / PRNewswire / – Home improvement has increased as Americans have been forced to make more use of their homes – and it does so in likely new ways. Home improvement is also being fueled by a booming real estate market, leading many people to make the updates, investments, and improvements necessary to sell. Both trends can be seen in the New England region and are the driving force behind Window Nation, the fifth largest window replacement company in the US, as it opens its second location in the New England region in Hartford (1070 North Farm Rd., Unit 1 in Willingford) which adds both new jobs and sought-after home solutions to the area. The company will die Hartford/.New port Areas as well as southwest Massachusetts.
According to a recent study HarvardEconomists studying consumers have found that households change their spending patterns during the pandemic: less on travel and vacations, concerts, shows, eating out, entertaining and commuting, and more on housing. In addition, the pandemic has pushed more millennials into home ownership and home improvement projects.
“We are of course pleased with the general growth of our industry, especially because we have been able to keep our team busy, but we are still in the middle of a pandemic and had to adapt ours.” Approach so that our customers as well as our employees are always safe, “explained Harley Magden, CEO of Window Nation, a company he started 15 years ago with his brother Aaron. “This means offering virtual visits and estimates as options, contactless installations, and with so many personal home shows canceled, we launched an online virtual show to help people with process and house-centric projects in general.”
Window Nation’s continued growth in the New England area is based on these factors as well as the booming real estate market in the city, experts at RE / MAX the Hartford Area with the third highest home sales in the nation. According to a recent study by the broker, sales are in the Hartford The metropolitan area exceeded the national increase of 21.1% compared to the previous year.
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The Hartford The showroom will sell replacement windows to suit every style and budget, and will have experts on hand to guide customers through the renovation process, including vinyl options, colors, sizes, styles and more. Customers are asked to make an appointment before visiting the showroom. The Window Nation team follows strict CDC guidelines at every appointment, including social distancing, improved cleaning practices, protective equipment, and health screenings.
To ensure the safety of all customers, employees and their families in COVID-19, the company also offers residents the option of receiving virtual advice and an estimate via video conference. Homeowners can upload photos for precise measurements and the installation will be completed outdoors with minimal disruption. Depending on a customer’s individual preferences, needs and circumstances, Window Nation experts are still available to provide advice and training at home, strictly following CDC safety and hygiene guidelines.
The Magden brothers, who literally grew up in the window business, founded the company in 2006 and now operate in 15 markets across the country. The company offers an unmatched selection of premium windows, doors and siding installed by highly qualified, licensed professionals. The company has replaced over 1 million windows in Chicago, Boston, St. Louis, Kansas City, Maryland, Washington, DC, north Virginia, Philadelphia, Pittsburgh, Harrisburg, Hartford, Indianapolis, Charlotte, Columbus, Cincinnati and northeast Ohio. Find out more here.
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