Window art in Fall River businesses celebrates the city

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Passersby walking along Fall River’s Main Street may notice some special art installations honoring the city, part of a competition meant to highlight local artists and businesses.

“I think they all did a really great job of embodying what they love about Fall River, from the water and the architecture and just the look of the city to the people of the city,” said Devon Torres, Fall River Arts and Culture Coordinator for One SouthCoast Chamber, one of the groups that organized the competition.

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Eleven local storefronts had their windows decorated as part of the We Love Fall River window display competition. Artists were challenged to create images that would pay homage to what makes the city special. The diverse entries range from a realistic painting of the waterfront adorning Tequila Lima Cantina to abstract blue panels representing the water falls that gave the city its name.

“They all did a fabulous job of representing what they love, and not all of those things are the same,” Torres said.

Torres said participants included a mix of amateur and professional artists, including some local students.

The competition coincides with Winterbridge, a six-week festival based in Gromada Plaza across from Government Center sponsored by local groups including We Love Fall River, One South Coast Chamber and Viva Fall River.

A painted by Adam Moniz reading

The last day of the festival, which has featured activities like children’s crafts and fitness and classes, will wrap up on Saturday, March 20. The winners of the window decorating competition will be announced then.

An inspiring message painted in the window of Alexandra's Boutique in Fall River by Jessica Alexandrite.

Torres said the windows will remain decorated for about another week, although businesses could choose to keep their displays for longer. Hopefully, she said, they can bring some extra foot traffic to small businesses, which have borne the brunt of the economic impact of the pandemic.

“I just think it was a really strong project and the way that businesses and artists came together is really special,” she said.

A three-dimensional art installation by Antone Henriques on South Main Street in Fall River.

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