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ZAMBIA’s leading vehicle distributor and dealer, Toyota Zambia Ltd, has rebranded to CFAO Motors Zambia Ltd.

The transformation, which has been approved by the Patents and Companies Registration Agency (PACRA) and the Labour Department, is part of the group’s continued commitment to Zambia’s economic growth.

The move is the latest milestone for the company, which has grown to be a trusted household name in the vehicle market since its establishment in 1963 as a member of the Lonrho group of companies.

The company is the official distributor and dealer for Zambia’s leading automotive brands, including Toyota, Hino and Automark pre-owned vehicles.

Through its branches in Lusaka, Kitwe, Livingstone and Solwezi, as well as authorised service centres in Kabwe, Chipata, Mkushi and Kasama, the group also provides genuine parts and quality aftersales service across Zambia.

CFAO Motors Zambia is a division of the CFAO Group, which is part of Toyota Tsusho Corporation.

CFAO Motors Zambia Chief Executive Officer Dino Bianchi said: “This latest leg of our journey is an exciting opportunity for all of us. We have been known as Toyota Zambia since 1994 (previously Mobile Motors established in 1963). However, increasingly, we have felt the name does not encompass the full breadth of mobility solutions that we offer, over and above the Toyota brand. The rebrand to CFAO Motors Zambia allows us to align with our CFAO Group philosophy that seeks to strengthen our investment in Toyota while at the same time offering additional mobility solutions. More than a name change, this is also a milestone that brings us closer to our ambition of sustainable growth, value chain integration, partnership with strong brands and innovation and consolidating our position as a leading automotive brand.”

As part of its rebrand to CFAO Motors Zambia, the company plans to launch new products and services and more innovative mobility solutions. These new models and products will include connected services, affordable new vehicle financing solutions, and a whole new range of competitively priced automotive products from international manufacturers, tailored for a broader range of consumers.

In tandem with the name change, the company has also adopted a new corporate visual identity.

Mr Bianchi stressed that no jobs losses were expected among the group’s 509 staff as a result of the rebranding, and indeed the new group would provide opportunities for further career progression, efficiencies and business expansion.

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